Who This Work Is For (And Not For)
A clear-eyed look at who this publication serves — so you can decide if you're in the right place
I’d rather lose you now than disappoint you later.
This publication isn’t for everyone. That was never my aim when I set out to create it. The more specific I am about who it’s for, the better I can serve the women who need it. So let me be direct.
This is for you if:
You write, teach, or speak — and you keep freezing at the finish line.
Maybe you’re a coach building a practice.
A consultant with expertise people need to hear.
A trainer who teaches brilliantly in the room but disappears online.
A writer with a manuscript, a newsletter, a body of work that lives in drafts.
A speaker with a talk she’s been “working on” for a year.
The medium doesn’t matter. What matters is the pattern: you can create, but you stall when it’s time to release.
Any of this sound familiar?
You have a Google Doc graveyard.
Drafts you meant to publish. Pitches you meant to send. Courses you meant to launch. Posts you wrote, reread, and closed. Not because they weren’t good. Because something between “it’s ready” and “it’s out” kept hijacking the process.
You’ve done the strategy work — and it didn’t fix the problem.
You’ve tried the content calendar. The accountability group. The batch method. The “just ship it” philosophy. And it helped for a minute. Maybe two weeks. Maybe a month. Then the same pattern showed up wearing a different outfit and you were back to square one.
You’re not looking for motivation. You’re looking for a different diagnosis.
You’ve been motivated. Motivation was never the issue. The issue is that something structural — something at the level of identity, not strategy — keeps overriding your follow-through at the point of visibility. And you’re tired of advice that doesn’t touch that layer.
You’re a woman navigating the intersection of self-worth and professional visibility.
This work is built for women. Not because men don’t stall. But because the specific pattern I address — the way self-concept, social conditioning, and internalized rules about who gets to be seen converge at the finish line — shows up differently in women. And it requires an intervention designed with that specificity.
You’re ready to do the work, not just understand it.
This publication gives you tools. Not theory for theory’s sake — tools you use. Practices you repeat. Protocols you run in real time. If you’re looking for something you can apply on a Tuesday when your chest is tight and your finger is hovering over delete, you’re in the right place.
This is not for you if:
You’re looking for a content strategy resource.
I don’t teach you how to grow an audience, optimize for the algorithm, or build a content funnel. Those are legitimate needs — they’re just not what I do.
If your problem is strategic, there are excellent people for that.
If your problem is that you can’t execute the strategy because something keeps stopping you at the finish line, that’s where I come in.
You want templates without the inner work.
The tools I teach here are practical and repeatable. But they’re built on a foundation of self-awareness. You need to be willing to look at your patterns — the beliefs driving them, the roles protecting them, the cost of maintaining them.
If you want a plug-and-play system with no self-reflection, my work will frustrate you.
You’re in crisis and need clinical support.
This is coaching-level work, not therapy. I address self-trust, self-abandonment patterns, and the identity structures that block professional visibility. I don’t address trauma, active abuse, addiction, or mental health conditions that require clinical care. If that’s where you are, I respect that deeply and I want you to get the right support.
This publication will be here when you’re ready for it.
You’re looking for general personal development.
Get Untrapped is specific. It’s about one problem — self-abandonment at the point of professional visibility — and one solution: rebuilding self-trust through structured, repeatable practice. If you’re looking for broad personal growth content, this will feel narrow. That narrowness is intentional. It’s how the work goes deep enough to change something.
A note on where you are right now.
You don’t need to be healed to be here. You don’t need to have your pattern fully figured out. You don’t need to be ready to publish tomorrow.
You need to be willing to look at the pattern honestly. Willing to try the tools. Willing to do one small rep and see what happens.
That’s the entry requirement. Everything else, we build together.
If you read this and thought “she’s talking about me” — she is.
Subscribe to Get Untrapped and start getting the tools that match the actual problem — not the surface-level version, the real one.
Next: The Language We Use Here → A glossary of the terms I use in this publication — so nothing catches you off guard.