The Problem Isn't Your Strategy
A different diagnosis for why you keep stalling at the finish line
I bet you've already tried:
The content calendar.
The accountability partner.
The batch-creation method.
The "just ship it" philosophy.
And none of it touched the actual thing that makes you freeze. Because the thing that makes you freeze isn't a planning problem.
It's a pattern — and that pattern has a structure you've never been shown.
Here’s what nobody in the content creator space is talking about.
The gap between your drafts folder and your published work is not a planning problem.
It’s not a discipline problem.
It’s not even a perfectionism problem — though that’s what most people call it so they have something to point at.
It’s a self-trust problem and it activates at a very specific point: the transition from creation to visibility.
During creation, you’re safe. The work is yours. You can change it, hide it, scrap it.
Nobody sees.
Nobody judges.
You have complete control.
But the moment release gets close — the moment the work is about to stop being private and start being public — something shifts.
Your chest tightens.
Your brain starts running simulations of every possible negative outcome.
And suddenly the draft that felt strong yesterday feels thin, obvious, not enough.
The work didn’t change. Your proximity to being seen changed. And your nervous system interpreted that as a threat.
This is not a character flaw. This is a pattern and it has a structure.
The structure looks like this:
You carry a set of beliefs about yourself, about how others will respond, about what’s possible for someone like you that were formed long before you started this work.
Those beliefs operate below conscious awareness. You don’t think them. You live inside them.
And they show up as behaviors that look rational on the surface.
Another round of edits.
A “soft launch” that never becomes a real one.
Waiting for the right time, the right audience, the right version of yourself who doesn’t hesitate.
But underneath every one of those behaviors is a belief doing its job.
A belief that says being seen is risky.
That your work will be judged and found lacking.
That if people really saw you — the full, unpolished, mid-process you — they’d realize you don’t belong here.
That belief isn’t true, but it’s running the show and no content calendar in the world can override it, because the calendar lives at the strategy level and the belief lives at the identity level.
You’ve been trying to fix an identity-level problem with a strategy-level solution.
That’s why it’s not working.
I know this because I lived it.
I didn’t figure this out from a textbook first. I figured it out the way most women do — by watching myself stall at the finish line over and over and running out of explanations that made it someone else’s problem.
I had the degrees.
I had the frameworks.
I had the training in how people learn, change, and perform.
And yet, I still couldn’t get my own work out there consistently.
Not because I didn’t know how. It was because something in me was quietly overriding every system I built.
When I finally stopped looking for a better strategy and started looking at the pattern underneath — the beliefs, somatic signals, and feedback loop between what I thought about myself and what I allowed myself to do — everything shifted.
Not because I suddenly felt confident, but because I finally had a diagnosis that matched the problem.
The problem was never the strategy. The problem was self-abandonment at the point of action. And once I could see it, I could build something to interrupt it.
That’s what this publication is.
Get Untrapped isn’t a content strategy resource.
t’s a self-trust resource for women who create but can’t consistently release.
Every post, every tool, every framework I share here is designed to intervene at the level where the stall actually lives — not your schedule, not your workflow, not your brand.
Your relationship with being seen.
Some posts will name the pattern so you can recognize it in real time.
Some will give you a tool you can use in the five minutes before you hit publish.
Some will help you build a system that makes release feel like a rhythm instead of a crisis.
All of them are built on one premise: you don’t need more motivation.
You need a different diagnosis — and tools that match it.
If you’ve tried everything on the strategy shelf and you’re still stuck, this is the work that’s been missing.
Subscribe to Get Untrapped and get the tools that actually match the problem — the ones built for the moment your finger hovers over publish and your whole body says not yet.
That moment has a structure and you can learn to move through it.